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September 25 2002 - Newspapers remain the most popular method of advertising jobs - and that includes posts in IT departments where, you might think, the Internet would be the favoured source. In fact a mere 8% of companies in the survey found their own websites to be successful channels for recruitment.

The findings are contained in a recent report within the Recruitment Confidence Index (RCI), a quarterly index produced by Cranfield School of Management and the Daily Telegraph.

In the six months upto Spring 2002, regional newspapers were found to be the most popular means of finding applicants for IT jobs - with 19% of employers choosing this method. Professional magazines, national newspapers and commercial websites were used by around 7% of organizations.

Professor Shaun Tyson of Cranfield School of Management wxplained: "This may reflect the less senior vacancies being advertised now in the IT field. I would still anticipate IT jobs to be advertised on the web, but there may be fewer of them at present." Surprisingly, companies' own websites, along with speculative applications, were the least successful recruitment methods for attracting suitable candidates in to the Computing and IT departments during the six month period.

Head of Recruitment at the Daily Telegraph, Nick Hill, said: "Just as companies are holding back on replacing their hardware and software, it's the same with recruitment. Businesses won't do it until the need is urgent."

The RCI results also showed that formal references were also regarded as significant in making selection decisions. On-line psychometric testing and assessment centres were found to be the least used methods. Between 10 and 16% of employers used these selection techniques, depending on the level of employment.

More widely, the following table shows findings conducted by the CIPD in 1999 and 2000.

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