3 Steps to Establishing a Solid Company Culture

November 20 2019 - Company culture cannot be neglected, and it literally permeates every part of your business. It affects everything from the type of talent you'll be able to attract, to employee retention, satisfaction, and engagement. If you fail to establish a positive company culture, or don't really have one to begin with, your employees may lose their sense of purpose, which will eventually reflect itself in your bottom line. In this article, we're going to give you a few tips to help you create a strong company culture that will bring your entire workforce together.

Create Engaging Onboarding Videos

The cost to train, and then lose employees because the work environment wasn't what they expected costs businesses a lot of money, and can be a nightmare for any HR department. But onboarding videos can be a powerful tool to get them hooked and excited for the job. They can also be used to show them important pointers, resources, and procedures.

Since these videos tend to be a bit longer, you have to make sure that they keep the viewers engaged. This is why you should think twice about doing them in house. However, they don't have to cost an arm and a leg either; you could work with an experienced freelancer instead. Popular corporate videographers like 'It's Bernard', for instance, will be able to create great onboarding videos without breaking the bank. If you want to learn more about his work, you can check out some of his videos at itsbernard.com.

Get Serious About Employee Wellness

Employee wellness is much more than a buzzword, and with the demographics of the workforce increasingly in favour of employees, it will be a priority for retaining, engaging, and attracting new talent. As a matter of fact, it should be the foundation of any company culture. Make sure that your employees have the resources necessary in order to be healthy physically, mentally, and emotionally. Consider flexible work hours, longer lunch hours, and access to counselling.

Enhance Instead of Replacing

Building a strong company culture doesn't mean that you have to completely scrap your current one. See what actually works, and where you can improve. Look at the metrics, and see where you might be underperforming.

If you don't have opportunities for growth and development, implement a programme right away. If you see something that you like from another company, or notice that they're doing better in a certain department, see what you can do to emulate them. The best way to know if your current culture works is to simply ask your employees. You could ask them directly, or allow for anonymous feedback. Also, make sure that you have an open-door policy so that you can address current issues fast.

Company culture cannot be overlooked, and without one, your business is bound to suffer. Make sure that you do everything in your power to build a clear company culture that benefits your employees first and foremost, and truly commit to it.