Employer Branding

The practice of developing, differentiating and leveraging an organization’s brand message to its current and future workforce in a manner meaningful to them. Using the methodology of corporate brand-building strategy to attract and keep quality employees. Employer branding is aimed at motivating and securing employees’ alignment with the vision and the values of the company.

See also:

Benchmarking
Best Practice
Employee Analysis
Employee Demand
Centralization
Change
Change Strategy
Competitive Advantage
Comprehensiveness
De-layering
Division of Labour
Divisional Structure
Downsizing
Soft HRM
Soft Planning
Strategic HRM
Talent Management

HRM Textbooks

Human Resource Management, 4th edition
by Alan Price
 Covers all the key aspects of HRM. Available from:
Amazon.co.uk - UK pounds
Amazon.de - Euros
Amazon.fr - Euros
Amazon.it - Euros
Amazon.com - US dollars
Amazon.ca - Can dollars

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Fundamentals of Human Resource Management
 Shortened version of Human Resource Management - concise analysis for non-specialists and one-semester courses.
More information and prices from:
Amazon.co.uk - UK pounds
Amazon.de - Euros
Amazon.fr - Euros
Amazon.it - Euros
Amazon.com - US dollars
Amazon.ca - Can dollars